The last few years had been fantastic in the Indian Digital Media landscape.
There was not only a significant growth in usage of social media among people of every age, but also awareness about different things shared on it.
So brands also used this opportunity to cash it use it for promotions and product launch.
Below are some hit campaigns which were a huge success.
1. Ariel #ShareTheLoad
This brand has always made good use of story telling and connect emotionally with its consumers .
It has also actively made use of TVCs, print ads, PR and blogger outreach along with active Social Media Drives.
This campaign focused on issue of the time – gender equality, brought to light the daily activities today’s professional women are indulged in.
It invited many celebrities to encourage male participation in household chores .
Stories and selfies were invited from different social media showing men doing laundry which made this interesting .
2. Chumbak #Bobbymissing
Chumbak is considered as one of the most loveable brands online among youth.
Initially it started with the idea to create some interesting souvenirs as people were bored of those , usual marble Taj Mahal replicas and handicrafts that were. They thought travellers deserved some more options that were hip and still represented India.
Started by a couple in 2010 with just fridge magnets, today Chumbak’s story is often talked as an example of a Facebook success story.
Its Journey from a souvenir store to a lifestyle brand, in a small period of seven years Chumbak has seen 300 % growth.
With over 350,000 followers in Facebook and 300,000-500,000 monthly unique visitors to the website,
Whether it is a product launch, contests, announcements or even customer queries,
Was launched to promote the opening of its Delhi store and to create a buzz and engage with its customers, Chumbak used a character from its popular Bobble Heads, Bobby,along #bobbymissingcampaign. Here the brand pages were constantly updated with candid images announcing the spotting of the missing Bobble Head Bobby in various trending events and cities which won them good traction. The campaign ended with Bobby finally deciding to make Delhi its home and thus introducing their Delhi store.
This was launched in January 2010 as a premium addition to Cadbury chocolates with a creamier, smoother and silkier proposition, Cadbury Dairy Milk Silk extended its brand positioning of “Say it with Silk”.
For the promotions of the new limited edition pack on social media, Cadbury Dairy Milk Silk asked fans to express their love in a unique way with #SayItWithSilk.
A Twitter contest was initiated from 5th February, 2014 in association with its digital agency Grey Digital. The brand asked fans how would they recreate everyday situations into special Valentine’s day stories. The brand decided to give the interesting one’s Silk hampers.
4.Taxi 4 Sure #Madnessforsure
This Ola acquired taxi service has also became popular on social platforms for its humorous and at the same time educative ad campaigns.
#Madnessforsure was the witty ad campaign run by Taxi For Sure to grab the attention of its customers and huge fan following. Series of quirky ads enacted by popular Rj Danish Sait created a buzz over social media. the campaign was designed around educating citizens about safe and hassle free commuting.
Other driving force include Pinimal posters based on India with hashtag #Madnessforsure.
Ecommerce major, Flipkart launched a digital campaign to promote its mobile app to the newly emerging consumer segment of mobile internet users in the country.
As people use their thumb to do almost everything on their mobile, the campaign was named
‘Do ThumbThing’ and emphasized the power of your thumb in each of its content pieces on social media.
Interesting visuals called ‘Tiny Thumb Tales’ that illustrate the virtues of thumb shopping anytime, anywhere were shared, while an Instagram contest invited users to dress up their thumb in cool avatars.